…
The way that we’re taught in journalism school to do a lead is to get all the basic information into the first or second paragraph somehow (…)
I’m not sure you have to do that. I think that as long as you hold the reader’s attention until you get to that information, it’s all right to bury it a little further down. And I know that that again is a violation of an old axiom, burying the lead. In features and in columns, I don’t believe that’s true.
—(via mock-heroic)
